On Thursday 20 March, a press conference and media event was held in Taipei for
the announcement of the first exports of the Fuji Atlantic salmon to the
Taiwanese market.

The joint press conference, together with Tamsuo and Marubeni Seafoods, was
attended by over 100 participants, including 20+ media companies and 3
television channels.

Amongst the participants were representatives from the HORECA market, as well as
from and retail market in Taiwan.

At the end of the session, Fuji Atlantic salmon was served by sushi chefs to all
participants receiving very positive feedback.

The Taiwanese market for Atlantic salmon represents approximately 16,000 tonnes
HOG per year, and Atlantic salmon has become a popular part of the Taiwanese
menu.

Exporting to adjacent Asian countries is part of the strategy to develop demand,
also taking future capacity expansion into consideration. 
 
Although the demand remains strong in Japan, building demand from other markets
is important to maintain our long-term pricing strategy. 
 
Proximar continues to see strong interest from the Asian markets and is well
positioned to supply fish to to this high-growth region.

As for prices achievements, the net price to Proximar is expected to stay at
least at the same levels as for the Japanese market.


For more information, please contact:
Joachim Nielsen, CEO, +81 70 2811 9898, jn@proximar.com
Ole Chr. Willumsen, CFO, +47 48 21 34 29, ocw@proximar.com

About Proximar Seafood
Proximar Seafood is a Norwegian land-based salmon farming company with its first
production facility and production at the foot of Mount Fuji in Japan. The
company inserted its first batch of eggs in October 2022 and carried out its
first harvest on 30 September 2024. Proximar's brand and logo (Fuji Atlantic
Salmon) were officially launched in October at our partner Marubeni
Corporation's head quarter in Tokyo.

Through land-based salmon farming, using high-quality groundwater secured close
to Mount Fuji, the company produces fresh Atlantic Salmon, harvested the same
day. Proximar's location, near one of the world's most important fish markets,
implies significant advantages, both in terms of reduced cost and carbon
footprint.