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Proximar Seafood är ett norskt bolag verksamma inom fiskeodling. Bolaget driver och förvaltar över ett flertal produktionsanläggningar med störst inriktning mot atlantisk lax. Kunderna återfinns bland aktörer inom livsmedelsbranschen. Störst verksamhet återfinns inom den nordiska marknaden. Bolaget grundades år 2015 och har sitt huvudkontor i Bergen.


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2022-04-20 06:59:13
Proximar Seafood AS is pleased to announce this major milestone agreement.
Marubeni Corporation (hereinafter, "Marubeni") and Proximar Seafood AS
(hereinafter, "Proximar") have today reached an agreement that Marubeni will be
the exclusive distributor in Japan for all the Atlantic salmon produced by the
closed recirculating aquaculture system (hereinafter, "RAS") which Proximar is
constructing in Japan. The facility is located close to Mount Fuji outside Tokyo
and will be supplying fish to the market from mid-2024.

"Teaming up with Marubeni is a key part of our partnership strategy and brings
us one step closer to supplying fresh salmon to the Japanese market. We now have
a sales and distribution partner in Japan with superior market insight and
access, reducing risk and increasing pricing power. The agreement with Marubeni
provides Proximar significant resources in terms of sales and marketing, and we
share the same views in terms of our products' attractiveness.," says CEO of
Proximar, Joachim Nielsen.

General Manager of Marubeni's Fresh Food Dept., Kazunari Nakamura, adds,
"Japan's self-sufficiency rate for fisheries products is only 57%, and securing
a stable supply of these products is now a social issue due to the rising
consumption of these products overseas and increasing geopolitical risks, like
pandemic. In this environment, we feel that it is of great social significance
to participate in a project to produce Atlantic salmon, which is much preferred
by Japanese consumers, here in Japan. Together with Proximar, we will continue
to take on the challenge of ensuring a stable supply of Atlantic salmon for
Japanese consumers."

The agreement covers sales of all volumes produced by Proximar for the Japanese
market and has an initial term of 10 years. Both parties will be actively
involved in the marketing efforts, with the aim to build a strong premium
sustainable seafood brand.

Worldwide demand for salmon is expected to increase due to population growth,
the improved dietary quality mainly in emerging economies, and increasing health
consciousness in developed countries. However, the supply of wild and sea-farmed
salmon is coming to a head in terms of ecosystem protection and the lack of
suitable areas for sea-farming. Under these circumstances, the RAS technology,
which is not geographically restricted and has a low environmental load in terms
of water pollution and run-off of farmed fish, is expected to be one way to
ensure a sustainable and stable supply of seafood products. In Japan, the demand
for Atlantic salmon is growing, and Japanese consumers have a strong preference
for freshness and appreciation of local produce. In recent years, consumer
awareness related to sustainability has also been increasing.

The specific location of Proximar's land-based RAS facility is Oyama-cho,
Shizuoka Prefecture, and will be Japan's first large RAS plant to produce
Atlantic salmon. The annual demand for Atlantic salmon in Japan is approximately
60,000 tons. The construction of Proximar's facility will be completed in 2023
and its hatchery will start operation from 3Q 2022, with harvesting to begin
from mid-2024. For 2024, the expected harvested volume is around 2,500 tons
(head on gutted weight), increasing to targeted 5,300 tons (head on gutted
weight) when operating at full capacity in 2027.

Marubeni, with its subsidiary Benirei Corporation at its core, has a certain
market share in Japan for handling wild and sea-farmed salmon and has invested
in Danish Salmon A/S in Denmark, which is one of the world's largest RAS-based
Atlantic salmon producers, since April 2020. As the exclusive distributor for
domestic Atlantic salmon produced by Proximar in RAS, Marubeni will expand its
environmentally friendly food business and contribute to the stable supply of
sustainable food with a reduced environmental impact. In addition, Marubeni will
contribute to strengthening the food supply chain and the supply of locally
produced and consumed food, the importance of which has recently been

About Marubeni

Head Office: 4-2, Ohtemachi 1-chome, Chiyoda-ku, Tokyo 100-8088, Japan
Established: December 1, 1949

Main Business:
Marubeni Corporation and its consolidated subsidiaries use their broad business
networks, both within Japan and overseas, to conduct importing and exporting
(including third country trading), as well as domestic business, encompassing a
diverse range of business activities across wide-ranging fields including
lifestyle, ICT & real estate business, forest products, food, agri business,
chemicals, energy, metals & mineral resources, power business, infrastructure
project, aerospace & ship, finance & leasing business, construction, industrial
machinery & mobility, and next generation business development. Additionally,
the Marubeni Group offers a variety of services, makes internal and external
investments, and is involved in resource development throughout all of the above

About Proximar

Head Office: Edvard Griegs vei 3c, NO-5059 Bergen, Norway
Established: 2015

Main Business:
Proximar is a Norwegian land-based salmon farming company with its first RAS
production facility under construction at the foot of Mount Fuji in Japan.
Through land-based fish farming, the company will serve the Japanese market with
fresh Atlantic Salmon, harvested the same day. Proximar's location, in one of
the world's most important fish markets, implies significant advantages, both in
terms of reduced cost and carbon footprint.

For more information, please contact:
Joachim Nielsen, CEO, +47 92 85 55 59, jn@proximar.com
Pål K. Grimsrud, CFO, +47 99 47 75 99, pkg@proximar.com