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Beskrivning
| Land | Sverige |
|---|---|
| Lista | Mid Cap Stockholm |
| Sektor | Handel & varor |
| Industri | Detaljhandel |
Since the inauguration of Synsam Group's Production and Innovation Center in Frösön in 2022, the company has established itself as the leading eyewear manufacturer in the Nordics. With the launch of Isa Nord™, the growing Made in Sweden portfolio is further expanding.
Isa Nord™ is a collection of elegant, feminine frames in classic colors and shapes, inspired by the Jämtland nature around the factory in Frösön. The collection features six frames in two models and five different colors. Isa Nord™ is available in all of Synsam Group's nearly 600 stores across the Nordics.
"The combination of Swedish manufacturing and timeless, stylish design makes Isa Nord™ an attractive choice for our customers. Just like the Jämtö frames, the collection is inspired by Jämtland's unique nature - but with a more feminine touch," says Susanne Westford, Chief Marketing and People & HR Officer at Synsam Group.
The Isa Nord™ eyewear collection stands for:
- Feminine
- Elegant
- Classic colors and shapes
- Swedish-made in Synsam Group's Production and Innovation Center
Increasing production volumes
Production in Frösön is being gradually ramped up as new brands and collections are launched. By owning the entire value chain - from design and production to sales in its own stores - Synsam Group strengthens its competitiveness and expands customer choice.
The Made in Sweden portfolio now brings together several attractive eyewear brands: Jämtö™, Oscar Eide™, Peter Forsberg™, and Isa Nord™ - all acetate frames manufactured at Synsam Group's Production and Innovation Center in Frösön, outside Östersund.