Integrum's collected marketing efforts will be coordinated from the US site, thus streamlining the company's market outreach. The updated organization will be led by Ian Dawson, VP Global Marketing, who has previously managed Integrum's US marketing operations. He will report to Integrum's CEO Rickard Brånemark and Thomas Dugan, President of Integrum's US operations.

Ian Dawson has held senior global marketing positions for a number of leading medical device companies. His experience includes over 25 years of marketing of orthopaedic implant systems and market value creation with new disruptive technologies, including surgical robotics. He has previously held roles as Vice President Marketing for North America at Smith and Nephew Wound Management, Senior Vice President of Marketing for MAKO Surgical. In his most recent role, he led the US commercial marketing launch of the Zimmer Biomet orthopaedic robotic platform. 

"We are seeing a positive development in our outreach in the US market,  based on structured efforts made during the last year. Apart from focusing on market penetration in the US, the updated marketing organization will also coordinate our global outreach by leveraging on lessons learned from the world's largest medtech market," comments Rickard Brånemark, CEO of Integrum.