Due to the uncertainties arising from the Covid-19 emergency, Sanrio has, together with Bublar Group, decided to move the global launch of Hello Kitty AR: Kawaii World to 2021.

Given the situation, with lock-downs and different restrictions in countries and markets, a global launch at this time would not be appropriate. Even if the markets now are easing their restrictions and slowly opens it is still an uncertain situation for some time to come. The revised launch date postpones possible revenues, but also planned marketing costs which will not impact earnings for 2020.

Hello Kitty AR: Kawaii World is a location-based mobile game where players have the possibility to play together outdoors. The benefit of the game, apart from the game play itself, is that it encourages collaboration, reaching for trophies outdoors and exercise.

“Considering the current situation with Covid-19 we feel that we have a big responsibility as companies towards our future gamers to not increase the spread of the virus while promoting a mobile location-based game with those features. We would like the fans and future players of Hello Kitty to feel safe and be safe,” says Magnus Granqvist, Managing Director at Bublar Group’s Game Studio Virtual Brains.

More info of Sanrio´s statement regarding Covid-19 can be found at:
Message to the Sanrio Community regarding COVID-19

Bublar’s MMORPG Otherworld Heroes’ launch will continue in selected markets as soon as the situation permits.
 

About Sanrio®
Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the 'small gift, big smile®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.eu and follow on Facebook, Instagram and Twitter - @sanrio, @hellokittyeu and @gudetama

For more information please contact:

Magnus Granqvist, Managing Director at Bublar Group’s Game Studio Virtual Brains,
email: magnus.granqvist@bublar.com, Phone +46 73 331 17 76

Maria A Grimaldi, Managing Director & CEO, Bublar Group,
email: maria.grimaldi@bublar.com, Phone:  +46 70 828 38 34

Important information
This is information that Bublar Group AB (publ) is obligated to disclose pursuant to the EU Market Abuse Regulation. The information was issued for publication through the agency of the contact person set out above on June 24, at 08.30 p.m. CET.

Bublar Group
Bublar Group AB (publ) is the Nordic region's leading listed XR technology company specializing in Augmented Reality (AR) and Virtual Reality (VR). The company offers XR solutions in E-commerce, Entertainment, Training and Manufacturing. The company includes the subsidiaries Vobling, Sayduck and Virtual Brains. Recently Goodbye Kansas was acquired. The company creates award winning visual experiences for Film, TV, Commercials and Games  Bublar is headquartered in Stockholm and is listed on Nasdaq First North Growth Market.

In essence, Bublar Group will change the game. We change how we Work, Shop and Play.

The company has G & W fondkommission as Certified Adviser, Kungsgatan 3, Stockholm, email: ca@gwkapital.se, phone +46 8 503 000 50
 

Bublar Group AB (publ)   Kungstensgatan 18, 113 57 Stockholm, Sweden  Phone: +46 8 559 251 20 www.bublar.com