As part of the rollout, Dehner will deploy Freetrailer's new 1,000 kg closed trailers, supporting customers with a secure and flexible transport solution while also creating strong in-market visibility for Dehner through branded trailers on the road.

A partnership built on collaboration and marketing value

The decision to scale the cooperation is driven primarily by the strong day-to-day partnership and the added marketing value Dehner gains from the trailers as mobile brand exposure, while customer experience remains an important part of the overall value proposition.

"Freetrailer has proven to be a highly professional partner with a strong operational setup and a collaborative mindset. Beyond the customer benefit, the trailers provide visible marketing value around our stores and in the local community. That combination is why we are now expanding from 40 to 240 trailers across all our locations in Germany," says Frank Böing Managing Director at Dehner.

"We are pleased to expand our partnership with Dehner, a highly respected and well-established retail brand in Germany. Germany is a prioritised market for Freetrailer, and this rollout accelerates our strategic focus on scaling with strong partners through a scalable, tech-enabled platform. It strengthens our nationwide presence and builds a solid foundation for long-term growth and value creation in Germany," says Thomas Zeihlund, Group CEO of Freetrailer Group A/S.

"We are proud that Dehner is scaling our partnership to cover all 120 locations in Germany. This expansion is, first and foremost, a recognition of the strong cooperation between our teams, combined with the marketing impact our solution creates for the partner. With 200 new trailers added to the agreement, we are taking another important step in strengthening Freetrailer's position in Germany," says Maj-Britt Brøchner-Mortensen, CSO of Freetrailer Group A/S.