As part of its ambition to drive sustainable long-term growth through focus and innovation, Audientes has identified the occupational hearing protection segment as a strategic and credible extension of its core business. Building on its experience with smart, self-fitting hearing devices and advanced audio software, Audientes aims to support better hearing protection, improved situational awareness, and safer communication in noisy work environments.

The European market for hearing protection equipment is currently estimated at approximately USD 1.2 billion, while the corresponding market in the United States is valued at around USD 2.6 billion - both markets demonstrating solid growth trends.

Sources: Europe Hearing Protection Equipment Market Size Report, 2032; Hearing Protection Equipment Market - Analysis and Forecast 2032; ScienceDirect - Chronic Effects of Neurotrauma Consortium study.

This opportunity is being pursued in collaboration with existing and new partners, including AudioSafe, a Nordic company specialized in occupational hearing safety solutions. Together, the companies are exploring adaptations of Audientes' software and hardware platform for use in industrial and workplace safety applications.

"Our platform has always been designed with adaptability and user-centered technology in mind," says Steen Thygesen, CEO of Audientes A/S. "We believe that hearing protection and audio safety in work and industrial settings is a logical and achievable next step - one where we can leverage our current strengths and move quickly with partners already working in the space on our existing and future products."

Immediate traction - with broader long-term potential in defence

Audientes is currently in discussions with several parties across Europe to assess market fit and develop partnership models for commercializing hearing protection solutions. These efforts complement its existing go-to-market activities in the medical grade hearing aids and consumer herables  space.

In addition to industrial and occupational applications, the company has also begun to explore potential longer-term opportunities for its platform in the defence and tactical communication space. Military organizations are increasingly focused on integrated hearing protection and communication systems for use in high-noise, high-risk environments.

"While defence is a more complex and longer-term market, we believe that our core competencies as a hearing technology company - including adaptive audio processing, ergonomic design, and self-fitting capabilities - could deliver real value in that space. By adapting our existing platform and collaborating with the right technical partners, we see the potential to contribute meaningfully to both hearing protection and communication in defence settings," says Stefan Lundström, European Sales & Marketing Director. "That said, our immediate focus is on hearing protection - a space where we can move quickly and credibly with partners already active in the market."

Strategic fit with focused execution

Audientes' entry into the hearing protection and safety sector marks the first step in expanding its platform beyond the traditional hearing aid and hearables market. This move complements the company's broader growth strategy of innovation and diversification. By extending its technology into adjacent high-potential segments, such as industrial hearing safety and, longer term, defence, Audientes aims to strengthen its revenue streams and support long-term shareholder value.

This initiative aligns with Audientes' ambition to build a scalable, platform-based business, while maintaining a disciplined focus on regulatory progress and commercial execution. In parallel, the company continues its work toward ISO 13485 certification in 2025 and medical device approvals, beginning with NMPA registration in China.

For further information please contact:

Steen Thygesen, CEO

Phone: +45 77 34 16 80

Email: st@audientes.com

Stefan Lundström, European Sales & Marketing Director

Phone: ‭+46 76 118 80 60‬‬‬‬‬

Email: stefan@audientes.com

About Audientes A/S

Audientes A/S is a Danish hearing technology company specializing in smart, self-fitting and affordable hearing aids, hearables, and hearing protection solutions. Our mission is to make high-quality hearing technology accessible to everyone - whether for hearing improvement, enhancement, or protection - across consumer, medical, and industrial sectors worldwide.

Audientes is listed on Spotlight Stock Market Denmark (AUDNTS) and headquartered in Copenhagen, Denmark with subsidiaries in Hyderabad, India and in Tokyo, Japan. Audientes has a 40% stake in a joint venture with Shenzhen Hengtong Partner Co. Ltd. in China.

For more information, please visit our websites www.audientes.com, www.audientes.eu, www.audientes.co.jp, www.audientes.in, or follow us on our social media channels.