Viaplay Group enters into agreement to sell Dutch operations

Jørgen Madsen Lindemann, Viaplay Group President and CEO: “The sale is in line with our strategic transformation and the priority to focus on the Group’s operations in our core Nordic markets, where we have the greatest scale and synergies. The proceeds of the sale will enable us to accelerate the deleveraging and strengthening of the Group’s financial profile. It follows on the transformational acquisition of the remaining 50% of Allente Group, and subsequent refinancing, at the end of last year. We are delighted that a Dutch business with such strong local roots is acquiring the operations, and will be able to focus on developing them further moving forward.”

The sale of the Dutch operations, which generated net sales of EUR 149 million (approximately SEK 1.65 billion) in 2025, will result in transaction and restructuring costs, as well as provisions and balance sheet effects, which will be reported as items affecting comparability in the financial results following closing. The transaction will not result in any changes to the Group’s full year 2026 financial targets or its long-term ambitions, both of which were most recently provided in the Q1 2026 Interim Report.