Background
In July 2024, Raketech divested the US offline advisory sales operations as part of a shift toward scalable digital models. Following a strategic review, Raketech has now reached an agreement to divest the remaining US tipster and subscription assets.

Key Highlights

• The total consideration amounts to EUR 1.25 million with EUR 450k payable at closing, EUR 350k after nine months, and the final EUR 450k after eighteen months. The consideration is fixed and unconditional.
• The transaction is expected to be closed by the end of June 2025.
• The assets divested include brands such as Winnersandwhiners.com, Picksandparlays.net, and Statsalt.com.
• The assets have a combined book value of approximately EUR 1.0 million, resulting in a recorded gain of EUR 0.3 million in Q2 2025. This gain is offset by US Tipster-related operational losses of approximately EUR 0.5 million incurred during Q2, as well as disposal-related advisory fees totaling EUR 0.2 million.
• Monthly cost savings, post-closing, are estimated at EUR 150k.

Raketech maintains its presence in the US, primarily within SubAffiliation, delivering high-quality traffic to operators, and offering publishers leading commercial deals, through AffiliationCloud.

Johan Svensson, CEO of Raketech, comments:
AffiliationCloud is now at the core of how we operate, and we continue to focus on our growth drivers, including the Entrepreneurial partnerships within Affiliation Marketing, and the expansion of our Publisher Networks and exclusive commercial operator deals within SubAffiliation. This divestment supports our strategic focus on the company’s platform-first approach and our commitment to financial discipline by discontinuing operations in areas outside our key commercial strengths.