“For more than five years, Svante Andersson has been instrumental in all of our strategic decisions in the transformation from smoking to healthier product alternatives and responsible for the incredible growth we have seen so far. Over the years, Svante has broadened his role and skillset, increasingly moving toward the Chief Operating Officer role. We have come to a time where it’s a good time for a change, as the foundation for the next chapter of Haypp Group’s strategy has been laid. I am happy he will now move on to an even more strategic role within Haypp Group, which allows us to focus on the future development of Haypp Group. I would also like to thank Svante for ensuring the smooth handover to Peter Deli that already has been done”, says Gavin O’Dowd, President and CEO Haypp Group.
 
Peter Deli, currently Head of Business Controls, joined Haypp Group in 2020 and has solid knowledge and extensive experience within the field of finance. Prior to joining Haypp Group, Peter held key finance roles both within the retail and nicotine industry.

“It’s an incredible privilege for me to now serve as HayppGroup’s CFO and to step up our work together with such an extraordinary team of people. I am deeply proud of the work we have done building the company, and Haypp Group is well positioned globally to now continue to strengthen its leading position and expand into more markets. I am confident and excited about what the future might bring”, says Peter Deli, Haypp Groups’ new CFO.