“Gabriel brings deep commercial knowledge and experience from the nicotine industry into his new role as our Chief Commercial Officer. Gabriel will be a key contributor to our future growth journey as we expand our geographical footprint as the leading online retailer of harm-reduced nicotine products. I am very pleased to have him on board for the new role”, says Svante Andersson, COO & Deputy CEO.

Gabriel De Prado, currently Commercial Director Europe, and before that Chief Insights and Analytics Officer (CIAO), joined Haypp Group in 2020 and has extensive commercial experience in the nicotine and tobacco field. Before joining Haypp Group, Gabriel held positions in Latin America and Europe for British American Tobacco within Insights, Marketing and as Country Manager for Portugal, Andorra, Canary Islands and Gibraltar.

“Embracing a future of responsible nicotine choices, I am honoured to take the Chief Commercial Officer role for Haypp Group. My international nicotine background and consumer insights knowledge will be fundamental to achieving our geographical expansion goals as we focus on bringing healthier enjoyment to millions”, says Gabriel De Prado, Haypp Groups’ new CCO.