The transfer is part of a personal holding structure change and does not involve any sale of shares. Following the transaction, Staffan Herbst continues to retain his entire ownership interest of 665,883 shares in Done.ai Group AB, partly held through his company.

“I remain fully committed to the long-term growth and success of Done.ai. This transfer is purely administrative and reflects how I manage my private and corporate holdings,” says Staffan Herbst, CEO of Done.ai.

The transaction will be reported to the Swedish Financial Supervisory Authority in accordance with applicable regulations.

Following a series of strategic acquisitions, Done.ai has significantly grown its platform from SEK 30 million last year to now over SEK 350 million in pro forma annual revenues and achieving operational profitability. Done.ai continues to execute on its vision to become the premier AI-native business platform for SMEs, offering an integrated suite of tools across embedded finance, CRM, HR, marketing, and professional services to help businesses thrive in the digital era. With integration efforts well underway, Done.ai is focused on unlocking synergies and expanding margins over the course of 2025 and 2026, reinforcing its long-term growth and profitability trajectory.