We are excited to announce yet another addition to our growing management team as Erik Holm joins Heroic as Chief Marketing Officer. 

"Erik's track record within marketing, growth initiatives and social media is just impressive. Heroic aims to be the best, so we have to hire the best people! I’m extremely happy and proud that Erik has chosen to join us on our journey," says CEO Joachim Haraldsen. 

Holm most recently comes from the savings app startup Spiff, where he was CMO and partner. He was previously Head of Growth and co-founder of fintech company Spond and creative and strategic manager of RED Dentsu X.  

He has also been active in his spare time, growing Swedish football club AIK's SoMe channels into the largest in the Nordic region. In Norway, he has made a splash as the social media head of the group Arkitektopprøret (Architectural Rebellion), which has jumpstarted a national debate about urban planning. 

"Esport is an industry going through incredible growth and with enormous commercial upside. Heroic has already secured impressive positions within the most attractive games. It was just impossible to resist joining the quest to become the greatest in the world. Also, I must say it's sort of childhood dream to work with gaming," says Erik Holm. 

As CMO, Holm will play a key role in building the Heroic brand. In order to reflect the strong position of Heroic in the esports community, the parent company Omaken Sports will be renamed Heroic Group. 

Well known for its world-class CS:GO team, Heroic now also fields teams in PUBG and Rainbow 6 Siege, and the organization intends to enter several other sports. 

The addition of Holm to the management team will be followed by more in the near future, as Heroic pursues its ambition of building one of the world's largest organizations within esports and gaming.